" Rolex SA is a Swiss high-end watch producer based in Geneva, Switzerland Initially founded as Wilsdorf as well as additionally Davis by Hans Wilsdorf as well as Alfred Davis in London, England in 1905, the business registered Rolex as the brand name of its watches in 1908 and ended up being Rolex Watch Co. Ltd. in 1915. After World War I, the firm moved its main office to Geneva, Switzerland to prevent hefty taxes in post-war Britain, and additionally in 1920 Hans Wilsdorf signed up Montres Rolex SA in Geneva as the brand-new business name which eventually came to be Rolex SA in later years. Thinking about that 1960, the business has actually been possessed by the Hans Wilsdorf Foundation, a personal household depend on.

Rolex SA along with its subsidiary Montres Tudor SA design, manufacture, distribute as well as solution watches provided under the Rolex as well as Tudor brands. In 2018, Forbes ranked Rolex as the world's 71st most helpful trademark name. As of June 2019, among the world's top 10 most costly watches ever before cost auctions, 3 are Rolex watches. Particularly, Paul Newman's Rolex Daytona presently holds the title of the 2nd most costly watch as well as the 3rd most pricey watch ever before cost public auction, bring 17.75 million United States bucks in New York on October 26, 2017. Rolex is the biggest maker of Swiss made qualified chronometers. In 2005, over half the annual production of watches certified by Contrôle Officiel Suisse des Chronomètres (COSC) were Rolexes. To day, Rolex still holds the record for the most qualified chronometer tasks in the group of watches."